In a novel and tech-savvy move, independent candidate K P Saleem from the Otukkungal panchayat in Malappuram district of Kerala leveraged an artificial intelligence (AI)-generated video featuring football legend Lionel Messi to boost his campaign during the November elections. This election marks the first significant political contest in Kerala where AI has played a substantial role, with parties adopting tech-driven methods such as digital avatars and targeted content strategies at their core.
The use of AI-generated videos in politics by Saleem was a strategic move aimed at tapping into the region’s passionate football fan base. With Messi being a beloved figure among football enthusiasts, the video resonated well with voters, helping Saleem gain an advantage over his opponents.
The election outcome demonstrates the potential impact of technology in local politics and reflects a shift towards tech-driven campaigning in Kerala. As digital platforms continue to grow in influence, it remains to be seen how parties will adapt and innovate their strategies to reach voters effectively in future elections.
