Thiruvananthapuram, September 16: A month after the inaugural Wedding and MICE Conclave in Kochi, industry stakeholders have expressed concerns over the lack of a liberal excise policy that continues to hamper business growth in Kerala. Despite the easing of monthly dry day restrictions, the state’s liquor policy remains rigid, deterring large-scale event planners and potentially undermining the state’s competitive edge in wedding and MICE tourism.
The first-ever Wedding and MICE Conclave, held in Kochi, showcased the state’s attractive tourist destinations such as backwaters, beaches, hill stations, and luxury resorts. The event estimated a potential annual generation of up to Rs 13,000 crore for Kerala from the wedding and MICE sectors. However, the lack of flexibility in liquor policy and high permit costs continue to pose significant challenges, according to industry insiders.
The concerns were raised at the conclave by Jose Dominic, president of the Association of Indian Wedding Planners (AIWP). He emphasized that Kerala’s unique culture, scenic beauty, and infrastructure make it an ideal destination for weddings and MICE events. However, without a more liberal excise policy, the state is at risk of losing out on this potential economic boom.
The Kochi event was a significant step towards promoting Kerala as a global hub for weddings and MICE tourism. The government’s move to ease monthly dry day restrictions was welcomed by many in the industry. However, more reforms are needed to address high permit costs and create a more flexible liquor policy.
As the state government looks to boost its economy, addressing these concerns could play a crucial role in attracting large-scale event planners and realizing the potential revenue generation estimated at Rs 13,000 crore annually from the wedding and MICE sectors. The industry will be closely watching the government’s response to these calls for policy reform.
