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Naalaam Thoon > Blog > Entertainment > Mohanlal Challenges Indian Cinematic Masculinity Norms in Unconventional Ad Campaign
Entertainment

Mohanlal Challenges Indian Cinematic Masculinity Norms in Unconventional Ad Campaign

Scribe Prakash
Last updated: July 24, 2025 8:28 am
Scribe Prakash
Published: July 24, 2025
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In a bold move that challenges traditional norms of masculinity in Indian cinema, actor Mohanlal, aged 65, has stepped into an uncharted territory by wearing bridal jewelry and displaying vulnerability in a recent advertisement. This unprecedented act marks a significant shift towards more fluid expressions of masculinity.

The ad, shot in the Malayalam language, is not met with ridicule or rejection, suggesting that both the audience and production team welcome this willingness to challenge the status quo. Mohanlal’s character remains relevant, marking a significant step towards accepting diversity and breaking stereotypes.

The state Congress unit of Kerala shared a clip from the 2013 Malayalam comedy “Oru Indian Pranayakadha,” which also features Mohanlal, in support of this daring move.

This campaign serves as an inspiration to other actors and filmmakers who might be hesitant to deviate from the established template of masculinity. It encourages a more open and accepting approach towards vulnerability and flamboyance in Indian cinema, paving the way for greater diversity and inclusivity.

The shift towards more fluid expressions of masculinity is not exclusive to Mohanlal. Actors such as Vijay Sethupathi, Riddhi Sen, and others have also been pushing boundaries in their roles, contributing to a more diverse and inclusive cinematic landscape.

As the industry continues to evolve, it will be interesting to see how these changes influence the portrayal of masculinity in Indian cinema and inspire future generations of actors and filmmakers.

This story is based on information from The Print and does not reflect any specific political bias. Stay informed as this topic develops further.

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TAGGED:MalayalamMohanlal and MammoottyRiddhi Sen’sStela DeyVijay Sethupathi
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